Getting Customers To Give A Damn About Your Marketing
Yesterday I received an email and in it I was asked..
“You’ve got to ask yourself one question: Do I feel lucky? Well, do ya, punk?”
It was from a friend of mine and there were a number of other memorable movie quotes in it. Here’s a few of them:
“A, B, C. A, Always. B, Be. C, Closing. Always be
closing, always be closing.”“Hasta la vista, baby.”
“Greed, for lack of a better word, is good. Greed is
right. Greed works.”“Frankly, my dear, I don’t give a damn.”
“You want the truth? You can’t handle the truth.”
“Wax on… wax off.”
“You’ve got to ask yourself one question: Do I feel lucky?
Well, do ya, punk?”“Mrs. Robinson, you’re trying to seduce me.”
Ask yourself “Why are these quotes so memorable? Why are they a part of our culture?”
The answer to that is also what makes your marketing so damn good.
