Some call it noise while others call it music.
A buddy of mine, copywriter Craig Garber and I (check him out at http://www.kingofcopy.com) shoot the bull about music sometimes. My musical tastes are pretty wide… from Pink Floyd to Black Flag to Public Enemy (no line-dancing).
I read an interview a while back, I think it was with Trent Reznor of Nine Inch Nails, where he said that there’s a fine line between music and noise.
The thing that’s so attractive about music is the pattern of beats, repetition of familiar notes, and the harmony. If a song misses these things it becomes abrasive on the ears, it becomes noise pretty much.
The same can be said about your marketing. The pattern and repetition of not just your marketing message, but your tone, images, theme and delivery of the message all contribute to your overall success.
From your pay-per-click ad, to your landing page, to your copy, to your email follow-up, to your sales process. It actually goes pretty deep into your attractive character and authority position which we’ll talk more about later…
The more these elements are in line the catchier your tune will be. When you have a catchy tune you attract more buyers… catchy enough and you create raving fans. Get this right and the clicks and customers will keep on coming like schoolgirls to a rock star.
Sing it with me: “money, money, money.”
When they’re out of whack, well, let’s just say you’ll turn people away… there’s a disconnect which brings about a lack of momentum. At that point, it’s just noise and we all know there’s already enough noise in the marketplace.
I actually did a video a while back that better illustrates what I’m talking about.
“The 3 Rings of Conversion”
http://www.clickfluence.com/?p=14 <– make with the clicky
Keep ‘em clickin’
-Mark Eckenrode
“The King of Click, Buy and Beg”
P.S. I’ve had this song in my head for about a week. First person to tell me the song will get a 15-minute coaching session with me:
“I’m a Terminator, like Arnold Schwarzenegger.”
