You ever see Mr. Wizard? It was a cool show when I was growing up… in fact, so cool that it had me all excited about science.

See, Mr. Wizard used to come onto the television and conduct these science experiments. I’d get to see stuff catch fire, fly, explode, and whistle. What more could a kid want?

He also explained the process and the “how and why” the experiment worked. Fortunately for mom, the experiments were “at home” safe… so I never succeeded in burning the house down. Not for lack of trying.

The systematic process and approach to things always stuck with me, though. In fact it’s very much a part of Clickfluence. I’ve come to develop a process for persuasive marketing. Laid out for you here is that process for getting more people to click, buy and beg for your products and services.

These are the 5 C’s of Persuasive Marketing

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This is the reason why:

Secret conversion tool & on-page conversion tips

It’s an interview with Ryan Jackson (of www.DesignGuruRyan.com fame) where I break-down some of my on-page techniques that get more people to click, buy and beg.

Now, when I share my “secret tool” you’ve gotta swear not to laugh. Honest, it works great and those who’ve adopted the same tool agree… but, you be the judge.

The interview is about 18 minutes long so have a listen now.

When you listen, you’ll also discover:

1. the step-by-step process for tweaking your pages for bigger conversions
2. real-life examples of small tweaks that captured money previously being left on the table (how much are you leaving?)
3. the real truth behind the graphics vs. copy debate and why you may be on the wrong side of the fence

So if you want to see how to approach on-page conversions and what to really look for, make with the clicky.

And let me know what you think of my “secret weapon”

This interview is part of a series Ryan did with other top conversion folks - million-dollar copywriter Michel Fortin, the conversion doctor Eric Graham, offline guerrilla Roger Parker, and the legendary Marlon Sanders and others.

I suggest you have a listen to those interviews, too. Plus grab the free goodies Ryan’s giving away. Grab them here.

I wish I had had my camera to capture this bizarre offer. Actually, it wasn’t so much the offer itself as much as it was the context it was presented.

Let me set the stage for ya… I live outside of Phoenix, AZ. It’s a desert. Dirt, sand, shrubs, and what we call mountains (folks from the Rockies laugh at our mountains, we laugh at folks from the Rockies when they’re blanketed in snow). Emphasis on dirt, sand and shrubs. There’s really not much else.

I was driving on my road through nowhere and I passed a handmade sign on the side of the road that said “shrimp.” Now, I’m a big guy so I didn’t take this personally.

A moment later I passed another sign that said “lobster.”

Here’s where it got really weird… just a ways down from the lobster sign was a van. Parked on the side of this road through nowhere. More signs, this time making offers of jumbo shrimp and lobster for $2.99 or something.

What the…?

The signs even used the words “fresh.” Out here in the middle of the desert on the side of the road? If I had come across this somewhere along the Pacific Coast Highway I would have had a different reaction entirely.

Needless to say, I didn’t buy any fresh shrimp or lobster.

As marketers we spend a lot of time thinking about our offer. We try to match it with a thirsty market, make it irresistible. The whole nine yards. You get the idea… a lot of time is invested in refining the offer.

You may have come up with the killer offer, but without the story, proof, or reason-why (the whole context of the offer) to give it legs… your offer doesn’t stand a chance.

Anyone for some shrimp cocktail? It’s fresh… really!

As much as the internet is it’s own medium, marketing here still relies on the same fundamental principles as offline marketing. After all, people will always be people.

Here’s some tips on how to leverage some of the more overlooked offline stratgies that businesses use to engage their markets… and how to apply them on your website for bigger wins.

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