For the past few weeks I’ve been working on a series of projects inside the real estate market but I wanted to take some time out to highlight a product launch that’s going on right now over at Marketing White Papers.

The initial “magnet” video used in the launch is full of controls and persuasive elements. The dude does a great job and in what I consider a pretty unsexy market: whitepaper reports.

Anyway, watch this case study video and I’ll walk you through his magnet video and uncover a number of the controls and persuasion points along the way. Cool thing is, after watching this you should have no problem using similar techniques in your own campaigns.