Email and autoresponders are quite possibly the most powerful tools at your disposal in online marketing. Webpages pretty much serve as the hub for your online business, but it’s your autoresponder - and it’s sequential drip of emails - that do much of the heavy lifting, especially in high-ticket purchases.

But autoresponders go way beyond the “are you ready?” emails… “Two weeks ago you signed up for my Super Dooper home research tool. Go ahead and call me so we can discuss the homes you liked best and I can let you know what homes have recently become available that best match what you’re looking for.”

Can those emails work? Maybe, but I wouldn’t put money on them, that’s for sure.

Autoresponders, leveraged best, become your 24hour online sales force reaching out, building rapport, overcoming objections, establishing value and nurturing prospects through your sales funnel to the glorious conclusion - an enthusiastic client.

Email marketing can create highly profitable relationships when you know how to use your autoresponder. And that’s what this 7-part autoresponder email marketing tutorial is all about.

A Seven-Part Guide to Effective Email Marketing

In Email Marketing That Drives Results we’re going to have some fun exploring the psychology behind email marketing and what emails you need to include in your autoresponder series to get the big bang.

Everything you’re going to learn here is based on successful real-world campaigns I’ve written and managed for my own clients.

Stay tuned

Twitter purists may label me a blasphemer but as a marketer I can’t ignore the market testing opportunities that twitter provides.

Obviously, you can use Twitter to listen to the conversations of your market - what’s hot, challenges, frustrations, excitement, and news.

I also use Twitter to test headlines and time-of-day for broadcasts.

Headlines: somewhere I read that the most responsive headlines are between 80-131 characters. Whether it’s true or not, it fits into Twitter’s fixed 140 character limit.

Using tweetburner you can create a redirect-tracking link for your webpages. The nice thing is that it tracks across all twitter aggregators, too.

Broadcast timing: I’ve also found that my market is active at their PC between 3pm and 6pm Pacific.

I tracked this by sending out the same tweet at varying times of day. The winner was always in that time frame.

Now I know when I should be sending my emails, too.

So, most definitely use Twitter to get involved with your market community but look beyond that and use it as a test bed. Besides, it couldn’t be any easier.

Your parents may have thrown them out when you were a kid but little did they know that comic books could make you so much money.

I’m not talking about reselling the comics as collectibles, either. That would only make you money once…

The other day I was interviewed by copywriter Kelly Watson from Wordwise Marketing about online Guerrilla Marketing and the fundamentals that separate it from other forms of marketing.

During the interview I revealed the impact of comic books plus a few other goodies… like the 4 stages of marketplace authority.

Download the PDF transcript
Listen to the 15 minute interview

It just may be the coolest 15 minutes of your day