McDonald’s had the right idea when it came to the packaged upsell ("Value meal #1, super-sized, please"). It’s gotten a bit out of control with about 15 different Value Meal options now which does nothing for removing indecision from the buyer. But, I digress…

The packaged purchase is an easy bump due to the value and ease of purchase… but there’s a good way and an even better way to do it.

Take a look at these two examples and tell me which you find more compelling…

or

In the first example the buyer is actually able to make a side by side comparison to come to their own determination of value… it’s a Ben Franklin close, or what Sean D’Souza calls a "Yes-and-Yes" (this is his example, thanks Sean). No need to scroll up-and-down to see which makes sense… it’s very clear, if you chose package A then you miss out on the bonus offered in package B (and who wants to miss out!).

Now, take a look at the second example. The offers are presented separately (if you do this, do make sure you present the best package first as in the example). There’s a few things I don’t care for about this one… first, the buyer has to move back up the page to select the best package. Second, there’s not much value build in the copy of these paragraphs, you gotta scroll back up the page entirely to read about the associated value. And read? A side by side list is far easier to consume than these paragraphs…

Which do you find most compelling?