For the past few weeks I’ve been working on a series of projects inside the real estate market but I wanted to take some time out to highlight a product launch that’s going on right now over at Marketing White Papers.
The initial “magnet” video used in the launch is full of controls and persuasive elements. The dude does a great job and in what I consider a pretty unsexy market: whitepaper reports.
Anyway, watch this case study video and I’ll walk you through his magnet video and uncover a number of the controls and persuasion points along the way. Cool thing is, after watching this you should have no problem using similar techniques in your own campaigns.
Mark;
Nice job! I watched your entire video.
You ID’d things I didn’t even realize I was doing
Mike
Comment by Mike Stelzner on 05 Jun 2008
@mike: too funny but i’m glad you liked the video
it’s always in the post-event debrief where i either uncover my “genius” or “stupidity”… i’ll review post-play process and say either, “wow, that was really freakin good what i did there, and i didn’t even know it. i need to do that more often,” or have a homer simpsion moment and “doh! i totally skipped the timing on that trigger and should have done xyz instead.”
Comment by Mark Eckenrode on 06 Jun 2008