Your parents may have thrown them out when you were a kid but little did they know that comic books could make you so much money.

I’m not talking about reselling the comics as collectibles, either. That would only make you money once…

The other day I was interviewed by copywriter Kelly Watson from Wordwise Marketing about online Guerrilla Marketing and the fundamentals that separate it from other forms of marketing.

During the interview I revealed the impact of comic books plus a few other goodies… like the 4 stages of marketplace authority.

Download the PDF transcript
Listen to the 15 minute interview

It just may be the coolest 15 minutes of your day

Can butterflies really blow your mind? You betcha and it’s pretty cool…

If you saw the movie The Butterfly Effect you know what I’m talking about. The basis of the movie is a phenomenon known as, you guessed it, the butterfly effect which states:

“Small variations can produce large variations in the long-term.”

The phrase refers to the idea that a butterfly’s wings might create tiny changes in the atmosphere that ultimately cause a tornado to appear. Your mind blown yet?

Here’s where it gets very, very cool and why you want to start playing with your own butterflies.

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McDonald’s had the right idea when it came to the packaged upsell ("Value meal #1, super-sized, please"). It’s gotten a bit out of control with about 15 different Value Meal options now which does nothing for removing indecision from the buyer. But, I digress…

The packaged purchase is an easy bump due to the value and ease of purchase… but there’s a good way and an even better way to do it.

Take a look at these two examples and tell me which you find more compelling… …continue reading “” »

Last winter I took a trip to New York City. It was absolutely freakin’ cold (remember, I’m from Phoenix where a 120F day is not uncommon) but I’m ready to go again (warmer months, please).

There were some great sites to be seen for sure, but I distinctly remember this one fella. He was standing in the middle of the sidewalk, foot traffic swarming around him, and he was just screaming.

Not sure what about, but he was definitely screaming. And no one paid him any mind.

Odd, eh? Unfortunately, this screaming fella and most businesses are more similar then you may think.

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A number of my clients are pretty darn smart. They realize that one person can not handle everything. Instead, they have Sally run the sales process, Phil manages all the marketing, and Tim manages all the affiliates.

It’s a great idea and can work well… provided they overcome a major flaw in that model. And here it is…

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If business is a series of peaks and valleys, then where is your bridge? Pull out your hiking shoes because there’s four major peaks and a few valleys to bridge on the path to creating a customer… nay, an evangelist! (gotta love it when you can use the word "nay") Miss these and you’re in an uphill battle.

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