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Have you noticed similarities between emails that compel you to action versus all the others you send to the trash?

Some emails appear to have been written and sent on the fly without a second thought. Those probably don’t live too long in your inbox.

Then there are those emails that truly catch your interest or curiosity and, whatta ya know, you made the click and ended up on their landing page.

Good emails aren’t just thrown together. There’s actually a structure for creating the momentum that drives subscribers to open and click.

Let’s dissect and look at the anatomy of a winning email…

[click to continue…]

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Twitter Pursists Call Me Blasphemous?

June 27, 2008

Twitter purists may label me a blasphemer but as a marketer I can’t ignore the market testing opportunities that twitter provides.
Obviously, you can use Twitter to listen to the conversations of your market – what’s hot, challenges, frustrations, excitement, and news.
I also use Twitter to test headlines and time-of-day for broadcasts.
Headlines: somewhere I read that [...]

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An Unsexy Case Study in Control & Persuasion

May 12, 2008

For the past few weeks I’ve been working on a series of projects inside the real estate market but I wanted to take some time out to highlight a product launch that’s going on right now over at Marketing White Papers

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The initial “magnet” video used in the launch [...]

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The 5 C's of Persuasive Marketing

April 18, 2008

You ever see Mr. Wizard? It was a cool show when I was growing up… in fact, so cool that it had me all excited about science.
See, Mr. Wizard used to come onto the television and conduct these science experiments. I’d get to see stuff catch fire, fly, explode, and whistle. What more could a [...]

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Secret Conversion Tool Gets Laughs And Praise

April 14, 2008

This is the reason why:
Secret conversion tool & on-page conversion tips

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It’s an interview with Ryan Jackson (of www.DesignGuruRyan.com fame) where I break-down some of my on-page techniques that get more people to [...]

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