Your headline is the ad for your ad (or your webpage, article, email, etc). It’s what gets your stuff read.
So, how long should your headline be to get your stuff read AND persuade more folks to buy?

The fact that it happened was a big success. That fact that nothing happened afterwards was a lesson.
This was a client project from last week that I’m opening up for you to get some insight from, and for discussion…
The Challenge:
Activate a cold list (in-house) of about 30,000 single opt-in subscribers and drive them to a [...]

So, Mister Marketer stands on his soapbox, megaphone in hand and starts hollering about "consistency" in my marketing.
Excuse me, but I’m consistent. I market all the time. In fact, I spend a lot of money to promote myself every week, thank you.
Ah, says Mister Marketer, there’s Consistency and then there’s consistent. You gotta know the [...]

The browser’s right hand scrollbar gets smaller and smaller as the page loads. All in all, when printed, the webpage comes to about 20 pages in length. What to do, what to do?
Do you take a deep breath and dive in by dragging the scrollbar down the page waiting for something (a blaring sub-headline or [...]