Have you noticed similarities between emails that compel you to action versus all the others you send to the trash?

Some emails appear to have been written and sent on the fly without a second thought. Those probably don’t live too long in your inbox.

Then there are those emails that truly catch your interest or curiosity and, whatta ya know, you made the click and ended up on their landing page.

Good emails aren’t just thrown together. There’s actually a structure for creating the momentum that drives subscribers to open and click.

Let’s dissect and look at the anatomy of a winning email…

The From Line

Your From line is just as, if not more, important than the body copy of your email. If your subscriber doesn’t know who sent the email, or doesn’t care about them, then the chances of your email being opened take a big dive.

This is why I don’t promote using a company name – use your own name. It’s much more compelling to have “Allison Phillips, Realtor” send me an email versus “Red Brick Real Estate.”

Remember, email marketing is really about developing relationships. I can relate to Allison, I can’t relate to Red Brick Real Estate.

The Subject Line

Your subject line’s most important job is to get your email opened. Without this, your email fails.

There are a few ways to leverage your Subject to get your subscribers to make with the clicky:

Curiosity: enquiring minds want to know, right? give them a tease as to what they may find inside
Controversy: make a bold or contrarian statement
Questions: ask a questions that hints to the answers contained in the email
Big Benefit: голова болит секс promise a big benefit in your subject

The Salutation

Your salutation is the first thing your reader sees once they open your email. It also sets the tone and relationship for the remainder of the email.

Start out with a stuffy, business-sounding salutation and folks will continue read the rest of the email as if a business were talking to them (if they continue to read at all)… not a close, personal friend.

You want to approach your reader as if you know each other and have a personal relationship.

Avoid using “Dear {firstname}.”

For building relationships through email you need to use a salutation that’s more personal and approachable.

Some examples are:

“Say {firstname},” or “Hey {firstname},” or even just “{firstname}”

The Opening Hook

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Your Subject is the bait to get your email opened, your Opening Hook is the bait to draw your reader into your message. This is the stage where your reader asks himself, “Do I want to continue to read this?”

If the answer is “no” then they’re gone. Bye-bye. But, if the answer is “yes” then they’ll stick with you throughout the entire email.

Obviously, you want to make your opening hook “interesting.”

• Make a mysterious statement
• Give your reader a hint
• Ask a question
• Make a contradiction
• Start with a story

The Body

You captured attention with your From and Subject lines. You established interest with your Opening Hook. Now it’s time to build desire in your email’s Body.

It’s time to promote benefits – what your reader has to gain by taking the NEXT action.

For example, let’s say you want your reader to visit a landing page where you’re selling the idea that they should pick up the phone and call you. On the landing page they’ll also learn some interesting statistics that would be helpful in their home buying decision.

In your email sell your reader on the benefit of knowing the statistics. Let your landing page sell them on making the call.

The Ending Hook

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Your ending hook leverages all the desire or curiosity you built in your email’s body copy. It’s your closing trigger to get your reader to act and should be directly followed by a link.

At best, make it short and sweet. Even if they’ve skimmed the rest of your email, if you can make this jump out and irresistible then you can still get the click.

Here’s a few examples of ones I’ve used in the past:

“The results were… interesting, to say the least.”

“Fortunately for you, I have the key right here…”

“How could this happen?”

The Closing

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Folks often miss using this key branding spot as you sign-off in your email.

You want to keep your sign-off consistent across your emails. Don’t say “Regards” one day and “Your Realtor” the next. Being consistent here creates trust and helps define your personality.

Making sure the email is kept on a personal level rather than something more formal, use a style that’s friendly and natural.

Here are some examples:

“Be awesome”

“Bringing you home”

“Keep it green”

The P.S.

Interestingly, everyone typically reads the p.s. even if they read nothing else. That being the case, what do you want here? Something tempting…

There’s a couple of things you can do in your p.s. You can allude to something previously mentioned (so those that skipped the message go back and read), provide a testimonial, another closing hook, or what I often like to do…

Prepare them for what they will see on the landing page once they click. This is how you merge the conversation between email and landing page: go to your landing page and pick out something interesting and refer to it in your p.s.

As you can tell, an effective email is more than just sitting down and typing away. Each piece of the email has a distinct purpose in drawing your reader in and getting them to act.

As in any aspect of business, success doesn’t just come willy-nilly. Crafting persuasive emails is the same way. Follow the structure outlined above, pay attention to the details, and you find more of your subscribers will click, buy and beg for you.

Email and autoresponders are quite possibly the most powerful tools at your disposal in online marketing. Webpages pretty much serve as the hub for your online business, but it’s your autoresponder – and it’s sequential drip of emails – that do much of the heavy lifting, especially in high-ticket purchases.

But autoresponders go way beyond the “are you ready?” emails… “Two weeks ago you signed up for my Super Dooper home research tool. Go ahead and call me so we can discuss the homes you liked best and I can let you know what homes have recently become available that best match what you’re looking for.”

Can those emails work? Maybe, but I wouldn’t put money on them, that’s for sure.

Autoresponders, leveraged best, become your 24hour online sales force reaching out, building rapport, overcoming objections, establishing value and nurturing prospects through your sales funnel to the glorious conclusion – an enthusiastic client.

Email marketing can create highly profitable relationships when you know how to use your autoresponder. And that’s what this 7-part autoresponder email marketing tutorial is all about.

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In Email Marketing That Drives Results

we’re going to have some fun exploring the psychology behind email marketing and what emails you need to include in your autoresponder series to get the big bang.

Everything you’re going to learn here is based on successful real-world campaigns I’ve written and managed for my own clients.

Stay tuned

Twitter purists may label me a blasphemer but as a marketer I can’t ignore the market testing opportunities that twitter provides.

Obviously, you can use Twitter to listen to the conversations of your market – what’s hot, challenges, frustrations, excitement, and news.

I also use Twitter to test headlines and time-of-day for broadcasts.

Headlines: somewhere I read that the most responsive headlines are between 80-131 characters. Whether it’s true or not, it fits into Twitter’s fixed 140 character limit.

Using tweetburner you can create a redirect-tracking link for your webpages. The nice thing is that it tracks across all twitter aggregators, too.

Broadcast timing: I’ve also found that my market is active at their PC between 3pm and 6pm Pacific.

I tracked this by sending out the same tweet at varying times of day. The winner was always in that time frame.

Now I know when I should be sending my emails, too.

So, most definitely use Twitter

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to get involved with your market community but look beyond that and use it as a test bed. Besides, it couldn’t be any easier.

Your parents may have thrown them out when you were a kid but little did they know that comic books could make you so much money.

I’m not talking about reselling the comics as collectibles, either. That would only make you money once…

The other day I was interviewed by copywriter Kelly Watson from Wordwise Marketing about online Guerrilla Marketing and the fundamentals that separate it from other forms of marketing.

During the interview I revealed the impact of comic books plus a few other goodies… like the 4 stages of marketplace authority.

Download the PDF transcript

Listen to the 15 minute interview порно секс ролики дрочит онлайн порно садо

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It just may be the coolest 15 minutes of your day

For the past few weeks I’ve been working on a series of projects inside the real estate market but I wanted to take some time out to highlight a product launch that’s going on right now over at Marketing White Papers

.

The initial “magnet” video used in the launch is full of controls and persuasive elements. The dude does a great job and in what I consider a pretty unsexy market: whitepaper reports.

Anyway, watch this case study video and I’ll walk you through his magnet video and uncover a number of the controls and persuasion points along the way. Cool thing is, after watching this you should have no problem using similar techniques in your own campaigns.

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You ever see Mr. Wizard? It was a cool show when I was growing up… in fact, so cool that it had me all excited about science.

See, Mr. Wizard used to come onto the television and conduct these science experiments. I’d get to see stuff catch fire, fly, explode, and whistle. What more could a kid want?

He also explained the process and the “how and why” the experiment worked. Fortunately for mom, the experiments were “at home” safe… so I never succeeded in burning the house down. Not for lack of trying.

The systematic process and approach to things always stuck with me, though. In fact it’s very much a part of Clickfluence. I’ve come to develop a process for persuasive marketing. Laid out for you here is that process for getting more people to click, buy and beg for your products and services.

These are the 5 C’s of Persuasive Marketing

• Content
• Character
• Confidence
• Concrete
• Check

Content

With the ever growing power of social media you won’t have a difficult time finding folks that will emphatically tell you that “social media and relationships make the internet go ’round.”

Guess what, folks, the world that the internet goes ’round is Content. Relationships are based on Content and are a key determining factor if someone wants to go ahead and build a relationship or not.

This makes Content the key component in your customer-catching process.

If folks turn to the internet for information then the higher quality information you provide the more people you attract.

Put on your Content Creating Hat because by providing quality content up front you do a few things. Obviously, you attract people to you. You also position yourself as the authority in your market. Good place to be if you want to eventually sell something.

Character

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If it’s Content that attracts, then it’s Character that converts. You’ve given them something good in terms of Content… now they’re asking themselves a question: Do I want to get to know this guy?

Most definitely, you want them to get to know you. So show some Character, my man. Boring marketing gets you nowhere… but marketing with Character, now that gets you raving fans.

Look at Howard Stern. Love him or hate him, he’s got Character worth about a bazillion dollars a year.

I also want you to notice the transition here… your Content attracts folks when they look for information – this is the intellectual appeal of your marketing. In order to make a sale, though, we need to start appealing to folks on an emotional level – that’s where your Character comes in.

Emotion is not just the key to the heart (raving fans) it’s also the key to the credit card (hyper-responsive buyers).

Keep Character out of your marketing process and you’re keeping dollars from your pocket. Plain and simple.

Confidence

Now, I’m no Dr. Phil but I can tell you that at some point in the relationship the other person is going to have doubts.

“Is this for me? Where will this take me long-term?” This is part of what Frank Kern calls the Low Self-Esteem factor.

You’ve gotta build their Confidence that “YES, I’m a swell guy and I’ll treat you right.”

Nothing speaks this louder and builds Confidence better than proof. Confidence and proof remove anxiety so that your prospects can move closer, get chummy and, of course, buy.

You’ve given them valuable Content, they see you as a trusted friend because of your Character, and they feel Confident that you can deliver upon your promise.

One thing I want to point out is that proof doesn’t just support your story, it also helps your prospect weave their own.

See, your prospect witnesses those testimonials, those case studies, and inserts themselves as the main character. They picture themselves achieving the results. Even if those results are just half as good, they still picture what it will be like when they come out on top just like those other folks.

Nothing is more persuasive than those visions and emotions they stir up in themselves.

Concrete

At this point, you want to let them feel it because “once you pop you can’t stop.” (mmm, Pringles are good)

By making things Concrete the promised benefits become more tangible. Whether it’s a preview chapter, a video outtake, demo software, trial membership… it allows your prospect to get a richer taste of what is to come.

Once you make things Concrete the whole process becomes far more experiential, too. Your prospect is pretty much putting their hands on the tool or service that will deliver to them the awesome scenario they’ve started fantasizing about.

That’s pretty powerful. Keep laying on the Confidence throughout this stage and your prospect’s emotions begin to really build up… and they’ve made the decision themselves that buying is the best thing for them to do.

Check

Up to this point, you’ve educated your market with Content, built rapport with your Character, removed anxiety and built Confidence, and made access to their dreams Concrete. Now it’s time for the Check Move.

For the life of me, I can’t recall who introduced me to the term Check Move. I actually think it was a link someone posted on Twitter. Anyway…

In chess, checkmate is when your opponent can no longer avoid you or protect himself. In business, the checkmate is when your prospect makes the buying action and gives you their credit card or signs the dotted line.

You can no more pull their credit card out for them than you can cause them to lose a game… they have to do that for themselves. All you can do is create the opportunity for them to do so.

This happens throughout the process I’ve described. You remove the objections and obstacles, their reasonings as to why they shouldn’t buy now, and build up the emotional desire to buy. Then you simply declare Check and present your offer.

You’ll like the result

Just like Mr. Wizard wowed audiences back in the day, follow these 5 C’s and you’ll be wowing your own market and enjoying the 6th C… Cash!

This is the reason why:

Secret conversion tool & on-page conversion tips

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It’s an interview with Ryan Jackson (of www.DesignGuruRyan.com fame) where I break-down some of my on-page techniques that get more people to click, buy and beg.

Now, when I share my “secret tool” you’ve gotta swear not to laugh. Honest, it works great and those who’ve adopted the same tool agree… but, you be the judge.

The interview is about 18 minutes long so have a listen now.

When you listen, you’ll also discover:

1. the step-by-step process for tweaking your pages for bigger conversions
2. real-life examples of small tweaks that captured money previously being left on the table (how much are you leaving?)
3. the real truth behind the graphics vs. copy debate and why you may be on the wrong side of the fence

So if you want to see how to approach on-page conversions and what to really look for, make with the clicky.

And let me know what you think of my “secret weapon”

This interview is part of a series Ryan did with other top conversion folks – million-dollar copywriter Michel Fortin, the conversion doctor Eric Graham, offline guerrilla Roger Parker, and the legendary Marlon Sanders and others.

I suggest you have a listen to those interviews, too. Plus grab the free goodies Ryan’s giving away. Grab them here.

I wish I had had my camera to capture this bizarre offer. Actually, it wasn’t so much the offer itself as much as it was the context it was presented.

Let me set the stage for ya… I live outside of Phoenix, AZ. It’s a desert. Dirt, sand, shrubs, and what we call mountains (folks from the Rockies laugh at our mountains, we laugh at folks from the Rockies when they’re blanketed in snow). Emphasis on dirt, sand and shrubs. There’s really not much else.

I was driving on my road through nowhere and I passed a handmade sign on the side of the road that said “shrimp.” Now, I’m a big guy so I didn’t take this personally.

A moment later I passed another sign that said “lobster.”

Here’s where it got really weird… just a ways down from the lobster sign was a van. Parked on the side of this road through nowhere. More signs, this time making offers of jumbo shrimp and lobster for $2.99 or something.

What the…?

The signs even used the words “fresh.” Out here in the middle of the desert on the side of the road? If I had come across this somewhere along the Pacific Coast Highway I would have had a different reaction entirely.

Needless to say, I didn’t buy any fresh shrimp or lobster.

As marketers we spend a lot of time thinking about our offer. We try to match it with a thirsty market, make it irresistible. The whole nine yards. You get the idea… a lot of time is invested in refining the offer.

You may have come up with the killer offer, but without the story, proof, or reason-why (the whole context of the offer) to give it legs… your offer doesn’t stand a chance.

Anyone for some shrimp cocktail? It’s fresh… really!

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As much as the internet is it’s own medium, marketing here still relies on the same fundamental principles as offline marketing. After all, people will always be people.

Here’s some tips on how to leverage some of the more overlooked offline stratgies that businesses use to engage their markets… and how to apply them on your website for bigger wins.

1. Let your visitors “squeeze the Charmin”

Let’s face, we love to put our hands on things and give them a good squeeze or whack. It’s one of the ways we take in and process information. Charmin pushed it. Heck, even Jeep goes beyond the standard test-drive of their vehicles by constructing off-road courses at some dealerships for folks to play on before signing.

Easy to do in the physical world but how do you achieve this online?
Use interactive devices such as:

Checkboxes

Responsive buttons сделаем из вас шлюшку (check the color change on mouseover)

Magic links

These are pretty easy to implement. When your visitor’s hand is on the mous and they’re whirring that pointer around, they’ll be glad you gave them something to click. You will be too, because it’ll result in better conversions.

2. Give them a refreshing “pop, fizz”

I believe it was Pepsi that ran this ad campaign a few years back (maybe more). The commercial had a beach full of folks in the sun and a food vendor setting up shop. He hooks up a speaker system, grabs the mic, and pops open a can of ice-cold Pepsi. The “pop, fizz” is broadcast along the beach and sure enough folks start lining up.

Point is, people associate sounds with emotions. And yes, we respond to them. Start using audio or video on your pages and get a bigger response. Hint: make sure it’s relevant to your page.

3. Joys of the new car smell midnight meat train the dvd

There’s a reason Realtor’s use the scent of apple pie in homes they’re trying to sell. The smell alone will cause buyer’s to rate a home higher than others. And what about that new car smell? Folks love it!

To be honest, smell on a website would probably be more annoying than the <blink> tag. However, scent is still another way in which we take in and process information.

So, I’m not advocating smell on your site I am advocating you use your copy and connect to your visitors’ sense of smell. Build the complete image in their mind and they’ll mentally add the scent to the picture.

Involve your visitors and connect with them through more than just text and pretty pictures. Interaction is good for building those long-term profitable relationships.

Can butterflies really blow your mind? You betcha and it’s pretty cool…

If you saw the movie The Butterfly Effect you know what I’m talking about. The basis of the movie is a phenomenon known as, you guessed it, the butterfly effect which states:

“Small variations can produce large variations in the long-term.”

The phrase refers to the idea that a butterfly’s wings might create tiny changes in the atmosphere that ultimately cause a tornado to appear. Your mind blown yet?

Here’s where it gets very, very cool and why you want to start playing with your own butterflies.

The current state of your website

If you’re watching your website’s stats, you already know you’re losing sales on 95-98% of your visitors. That’s how your website visitors are responding to your website as it sits right now.

How would you like to capture more sales?

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The purpose of business isn’t to plateau. In truth, there’s really no such thing… your business is either growing (more customers, more sales, more profits) or it’s dying (same or dropping sales, increasing costs of business). There’s no middle ground.

Now, if your website captured just one more sale (per month, per week, per day, per hour!) you’d be growing something awesome. I know that sounds appealing.

Believe it or not, an increase like this isn’t far off. Just around the corner, in fact, and it’s easier than you realize.

There are small tweaks (call them butterflies) you can do to your website that can exponentially increase the response rate from the traffic you’re currently receiving.

Long-lasting impact

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Some of these tweaks, by themselves, have given folks as much as an 833% increase in response. What would that mean for you?

Two simple characters to add to a headline that can increase it’s effectiveness by 28%. (Use “quotation” marks)

How’d you like to change just one graphic and have it increase response by 18%? (Better Business Bureau Online)

Add four words to your web forms that will reduce anxiety and increase clicks. (I respect your privacy)

So, how long would it take you to implement these changes? Couple of minutes, maybe.

It’s small butterfly-like tweaks like this that, while small up front, can have drastic and long-lasting impact for your profits in the long-term.

For a crash-course and a whole list of these simple but powerful response boosting tweaks, check out this webpage:

http://www.highresponsewebsites.com

Well, what are you waiting for… get started now.

Keep ‘em clickin’

-Mark Eckenrode
“The King of Click, Buy and Beg”

P.S. Look, these kind of tweaks are too simple not NOT use. Of course, there’s always those out there that will whine about not getting conversions. What seperates them from the winners are small reponse boosting tricks like this.

http://www.highresponsewebsites.com

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