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	<title>Clickfluence</title>
	<link>http://www.clickfluence.com</link>
	<description>Email Marketing &#38; Content Strategies</description>
	<lastBuildDate>Wed, 20 Jan 2010 03:47:55 +0000</lastBuildDate>
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		<title>The Anatomy Of An Effective Email</title>
		<description><![CDATA[Have you noticed similarities between emails that compel you to action versus all the others you send to the trash?
Some emails appear to have been written and sent on the fly without a second thought. Those probably don&#8217;t live too long in your inbox.
Then there are those emails that truly catch your interest or curiosity [...]]]></description>
		<link>http://www.clickfluence.com/the-anatomy-of-an-effective-email/</link>
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		<title>Email Marketing That Drives Results : A Comprehensive Guide</title>
		<description><![CDATA[Email and autoresponders are quite possibly the most powerful tools at your disposal in online marketing. Webpages pretty much serve as the hub for your online business, but it&#8217;s your autoresponder &#8211; and it&#8217;s sequential drip of emails &#8211; that do much of the heavy lifting, especially in high-ticket purchases.
But autoresponders go way beyond the [...]]]></description>
		<link>http://www.clickfluence.com/email-marketing-that-drives-results-a-comprehensive-guide/</link>
			</item>
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		<title>Twitter Pursists Call Me Blasphemous?</title>
		<description><![CDATA[Twitter purists may label me a blasphemer but as a marketer I can&#8217;t ignore the market testing opportunities that twitter provides.
Obviously, you can use Twitter to listen to the conversations of your market &#8211; what&#8217;s hot, challenges, frustrations, excitement, and news.
I also use Twitter to test headlines and time-of-day for broadcasts.
Headlines: somewhere I read that [...]]]></description>
		<link>http://www.clickfluence.com/twitter-pursists-call-me-blasphemous/</link>
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		<title>The Birth Of Guerrilla Marketing Online was&#8230; Comic Books?</title>
		<description><![CDATA[Your parents may have thrown them out when you were a kid but little did they know that comic books could make you so much money.
I&#8217;m not talking about reselling the comics as collectibles, either. That would only make you money once&#8230;
The other day I was interviewed by copywriter Kelly Watson from Wordwise Marketing about [...]]]></description>
		<link>http://www.clickfluence.com/the-birth-of-guerrilla-marketing-online-was-comic-books/</link>
			</item>
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		<title>An Unsexy Case Study in Control &amp; Persuasion</title>
		<description><![CDATA[For the past few weeks I&#8217;ve been working on a series of projects inside the real estate market but I wanted to take some time out to highlight a product launch that&#8217;s going on right now over at Marketing White Papers  


  
   .
The initial &#8220;magnet&#8221; video used in the launch [...]]]></description>
		<link>http://www.clickfluence.com/an-unsexy-case-study-in-control-persuasion/</link>
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		<title>The 5 C&#039;s of Persuasive Marketing</title>
		<description><![CDATA[You ever see Mr. Wizard? It was a cool show when I was growing up&#8230; in fact, so cool that it had me all excited about science.
See, Mr. Wizard used to come onto the television and conduct these science experiments. I&#8217;d get to see stuff catch fire, fly, explode, and whistle. What more could a [...]]]></description>
		<link>http://www.clickfluence.com/the-5-cs-of-persuasive-marketing/</link>
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		<title>Secret Conversion Tool Gets Laughs And Praise</title>
		<description><![CDATA[This is the reason why:
Secret conversion tool &#38; on-page conversion tips

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It&#8217;s an interview with Ryan Jackson (of www.DesignGuruRyan.com fame) where I break-down some of my on-page techniques that get more people to [...]]]></description>
		<link>http://www.clickfluence.com/secret-conversion-toolgets-laughs-and-praise/</link>
			</item>
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		<title>How context can ruin an otherwise irresistible offer</title>
		<description><![CDATA[I wish I had had my camera to capture this bizarre offer. Actually, it wasn&#8217;t so much the offer itself as much as it was the context it was presented.
Let me set the stage for ya&#8230; I live outside of Phoenix, AZ. It&#8217;s a desert. Dirt, sand, shrubs, and what we call mountains (folks from [...]]]></description>
		<link>http://www.clickfluence.com/how-context-can-ruin-an-otherwise-irresistible-offer/</link>
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		<title>3 Things Online Marketers Can Learn From Mass Media</title>
		<description><![CDATA[As much as the internet is it&#8217;s own medium, marketing here still relies on the same fundamental principles as offline marketing. After all, people will always be people.
Here&#8217;s some tips on how to leverage some of the more overlooked offline stratgies that businesses use to engage their markets&#8230; and how to apply them on your [...]]]></description>
		<link>http://www.clickfluence.com/3-things-online-marketers-can-learn-from-mass-media/</link>
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		<title>How Butterflies Affect Your Website&#039;s Profits</title>
		<description><![CDATA[Can butterflies really blow your mind? You betcha and it&#8217;s pretty cool&#8230;
If you saw the movie The Butterfly Effect you know what I&#8217;m talking about. The basis of the movie is a phenomenon known as, you guessed it, the butterfly effect which states:
&#8220;Small variations can produce large variations in the long-term.&#8221;
The phrase refers to the [...]]]></description>
		<link>http://www.clickfluence.com/how-butterflies-affect-your-websites-profits/</link>
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